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Four Mistakes Pharmaceutical Packaging Industry

  1, it should be fully aware of the status of pharmaceutical packaging industry and the role of the

    With the new packaging materials, new technologies, new technology constantly emerging, drug packaging will appear in more convenient, safe, more in line with the trend of environmental protection requirements. Sales of pharmaceutical packaging materials, simultaneously with the pharmaceutical sales growth, and pharmaceutical packaging sales growth may be higher than the increase in drug sales, even greater, because pharmaceutical companies are willing to buy higher-value, more secure, more anti-corruption, anti-counterfeiting, anti-children, eating, convenient for the elderly and to protect the privacy of medical packaging products.

    Second, the low-tech severely affect China's Pharmaceutical Packaging

    Product quality and pharmaceutical packaging industry, the economic benefits of China's pharmaceutical packaging industry has been showing high efficiency, low efficiency, high consumption of extensive growth. Most of the packaging of pharmaceutical grade quality and low, nearly 70% of the pharmaceutical packaging not meet international standards. This gap is mainly reflected in the overall drug packaging materials, the low level of production technology, management and security of the label, kits of materials safety and environmental aspects. Before 2000 the law relating to drugs only "Drug Administration Law", in which the drug packaging, labeling regulations, and management systems is relatively backward, because labels and instructions are not clear or incomplete information lead to serious adverse drug reactions in patients with the situation have occurred. Most of China's pharmaceutical packaging is very simple, and some only in anti-counterfeit packaging boxes affixed labels, and in the box manufacturing and printing is not the use of advanced technology, the objective is also to provide a convenience for the counterfeiters.

    At present, pharmaceutical anti-counterfeiting technologies can be used to have seven categories, including digital anti-counterfeiting, anti-counterfeit ink, paper, security, special printing security, nuclear track security, bio-security and so on. However, some technologies have not been China's pharmaceutical enterprises to adopt. Pharmaceutical companies in developed countries such as Europe and the United States often use the DNA anti-counterfeiting technologies. Objectively speaking, China's pharmaceutical enterprises in the anti-counterfeit packaging technology is still relatively backward, although the importance of packaging security have a certain understanding of the investment in technology, but still less than normal. The improvement of pharmaceutical packaging anti-counterfeiting technology has become essential. State Food and Drug Administration survey showed that China's pharmaceutical packaging materials, the industry's overall technological level is not high, low grade, far behind the developed countries, the quality of packaging materials and packaging to the pharmaceutical industry's contribution rate is low.

    In developed countries, pharmaceutical packaging accounted for 30% of the value of drugs, while only 10% in our country. At the same time, medicine is a special industry, medicinal packaging materials, the primary function is to ensure the safety of drugs in the period of validity, but also the use of accounts for the proportion of the country's packaging materials consumption is low, as long as the attention to recycling, will not adversely affect the environment . Nevertheless, the development of environmentally friendly plastic pharmaceutical packaging material technology is still the pharmaceutical packaging technology development.

    In recent years, large-scale production of pharmaceutical companies become increasingly evident. Enterprise Development trend of modern medicine: Large pharmaceutical companies have their own packaging. These large-scale pharmaceutical enterprises in the hardware, or less with foreign pharmaceutical companies, but the software environment is not satisfactory. The reason, in addition to perfect relevant laws and regulations, technical standards and technical level is relatively backward, the pharmaceutical distribution system is also plagued by problems. Most hospital pharmacies sell drugs at pharmacies only a small fraction of sales, which limits the drugs involved in direct competition, thereby constraining the development of pharmaceutical packaging industry. In addition, some of the current tendering system dampened the enthusiasm of pharmaceutical companies, businesses unable to link up and down to make great efforts in the drug packaging, has long maintained the "old faces."

    Third, the concept of a fundamental misunderstanding on the impact of the economic benefits of pharmaceutical packaging industry

    Along with the masses at improvement of living standards and the introduction of OTC drug policy, drug packaging has become an important factor in market competition. Foreign pharmaceutical companies has always attached great importance to pharmaceutical packaging, because they believe that packaging is an important part of product image, product appearance should be consistent with the intrinsic quality.

    At present, most of the domestic pharmaceutical companies opt for a less expensive paperboard packaging materials as a kit, mainly because of cost considerations. Domestic enterprises generally do not want to spend more on the packaging, the general practice is to be able to province, then the provinces. In fact, these companies there are several conceptual errors.

    For example, using lower-priced alternative to high-grade cardboard carton 300 grams when you do not need the same number of grams, usually only 250 grams can be, but domestic enterprises to switch to high-grade paperboard at the time, chose 300 grams cardboard, thus causing unnecessary waste; are companies that high drug prices Gao Cai election packaging boards, for low-cost drugs, of course, use cheap cardboard; Some enterprises because the cheap cardboard stiff and smooth enough to require the printing on the coated paperboard, This will not only increase costs, and is not environmentally friendly.

    From the medical point of view of merchandising, resulting in business into the causes of these errors are mainly awareness of domestic enterprises packaging strong understanding of the meaning of the packaging is not in place, inadequate attention to the role of packaging. However, some pharmaceutical companies, in modern medical science under the guidance of merchandise, from a fundamental understanding of the significance of packaging.

    For example, a domestic pharmaceutical company's packaging board is the selection of the higher price of a European company's products. In the survey mentioned reasons, the company's head of logistics department, said: "We first value is the vendor's credibility and product quality, safety, environmental protection, health locus of control and so on are in line with international norms. Second is the price factor. Domestic paperboard suppliers despite the advantage of lower prices, but to be recognized, but also requires additional certification costs, by contrast, pay more. "

    Fourth, improve the economic efficiency of China's pharmaceutical packaging industry, a number of initiatives

    From an international point of view, the pharmaceutical industry customers in the past, mainly for physicians and pharmacists. Today, as consumers purchase and the trend of gradual increase, the pharmaceutical industry are becoming increasingly vibrant pharmaceutical market more widely. International pharmaceutical packaging market in the development of a new trend is that the white packaging technology has been widely used, mechanical technology, photoelectric integration, to increase the proportion of packaging, pharmaceutical packaging security and more attention.

    Packaging the information carrier. Is now gradually being recognized by the industry a new concept is: Do not blindly to save money in the packing box, if you choose a better board, not necessarily to spend more, but also may find a little new economic growth point . At present, many domestic pharmaceutical packaging is not only outdated design, but also multi-recycled pulp is used as raw materials duplex paperboard, not pretty, not health, recovery of pulp in some of the toxic substances in packaging boards still exist and affect drug safety. Some enterprises of the product package size design unreasonable, and some color design not suitable for printing, especially in business-to-cardboard boxes out of the rate calculation and the lack of attention, resulting in a potential waste of money. In this case, the enterprise wants to maintain a lower packaging costs, will inevitably lead to further reduction in the quality of packaging grades.

    The industry believes that the homogenization of products becoming increasingly clear that today, the product packaging is becoming its own products and other products an effective way to differentiate. In recent years, as information technology and the rapid development of pharmaceutical packaging industry, the international paper industry is also continuing to penetrate the field of packaging, and the characteristics of different industries and different products on the packaging of special requirements to develop to meet the user security, personalization design, easy to print the appearance of stiff and smooth, economical products.

    As the health care system reform and the implementation of the drug classification management, patients choose their own medicines will gradually increase the proportion, while the beautiful packaging for consumers to form the visual impact, creating a sense of trust in the quality of drugs, thereby enhancing their appetites. Therefore, the pharmaceutical companies respond to packaging appearance, quality, packaging design and packaging to give adequate attention. Especially for OTC drugs, packaging will be an important means of market competition.

    Pharmaceutical packaging image design should reflect the concept of change. For a long time of drug packaging design has become a relatively simple, plain design framework, similar packaging of drugs in addition to text, the only difference between the color changes, coupled with Name is not eye-catching, easily cause confusion. This is a joint venture with the import and pharmaceutical packaging, compared, both in appearance design, or for consumers to consider aspects of shame. Good package for the elderly and children, drug safety, the design of the security cover; for oral solution is equipped with a measurement accuracy, ease of use of the cup; in packaging of eye-catching tips: "the drug on children can not reach the place" . These are worthy of the domestic pharmaceutical companies for new products, packaging design, packaging to improve the old products to draw upon.
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Quick perfume design questionnaire?

Questionnaire - preferably for women over 25

1.Do you see perfume as a
Need LuxuryGift

2.Do you wear perfume most at
DayNight

3.Have you previously bought Elizabeth Arden products?
Yes No

4.If so what is it that draws you to them?
...............................................

5.Does the packaging of a fragrance product encourage you to try/buy them?
YesNo

6.Do you prefer to see the perfume bottle through the packaging?
Yes No

7.Are you concerned about eco friendly packaging?
Yes No

8.What colour scheme appeals to you most?
BrightpastelmonotoneMetallic’sother (please state)

9.Who is your beauty role model?
……………………………………………..

10.What puts you off purchasing certain perfumes?

Aimed at a younger market Plain packagingOutdated packaging other(please state)

1. Do you see perfume as a
Gift

2. Do you wear perfume most at
Day

3. Have you previously bought Elizabeth Arden products?
No

4. If so what is it that draws you to them?
......................................…

5. Does the packaging of a fragrance product encourage you to try/buy them?
Yes

6. Do you prefer to see the perfume bottle through the packaging?
Yes

7. Are you concerned about eco friendly packaging?
No

8. What colour scheme appeals to you most?
Metallic

9. Who is your beauty role model?
Cheryl Cole

10. What puts you off purchasing certain perfumes?
The price

Aimed at a younger market Plain packaging Outdated packaging other(please state)
Plain

Marc Atlan Art Direction & Design (Short Version)



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